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CLINIQUE

Digital design and innovation for the global landscape and North American market. Highlighting scientific efficacy while bringing a younger, more relatable feel to the brand using dynamic animation and imagery through site and social media. 







2024

Your Skin at Night.


Focusing on the importance of skin repair and damage prevention, the Clinique Night series educates users on the importance of an effective nighttime routine. In this series we not only differentiate day and night actives, but help users create their own custom routine.
UX UI
BRAND
ART DIRECTION
STRATEGY




        



















        








2024

Site Details 


Clinique’s brand refresh covers big picture ideas and overarching stratgies to bring users into an e-commerce experience that feels new and exciting. These are a few examples of .com updates that users may not notice immediately, but appreciate during their shopping expereince. 
Production
UX UI


BLACK HONEY LIP + CHEEK OIL PRE-LAUNCH EMAIL CAPTURE



PRODUCT DETAIL PAGE PRODUCT DETAIL PAGE





2021-2023

Social


Posts created for relevant promotions on Clinique.com to drive engagement and support sales. 
ANIMATION
ART DIRECTION
STRATEGY






Index