CLINIQUE

Digital design and innovation for the global landscape and North American market. Highlighting scientific efficacy while bringing a younger, more relatable feel to the brand using dynamic animation and imagery through site and social media.

2024

The Skincare Finder

A quick and easy alternative for product reccomendations to suppliment users who do not wish to use Clinique’s full skin diagnostics tool using AI. This quiz helps users find products and regemins based on existing skin concerns users are trying to solve. Not only does the 3 question-quiz create product reccomendations based on given asnwers, it educates users on their skin concerns and how Clinique solves these problems with clinical solutions.

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A quick and easy 3-question quiz that will help users not only treat their skin concerns, but also help prevent them.

The results page will guide users to specific product recommendations, along with suggesting a simple routine to pair with their treatment products for healthier looking skin.

Users will also be guided to the ‘Your Skin Concern’ tab that will educate clients on the definition of their skin concern, why it happens, and other factors that may make their concerns worsen, and how Clinique can help.

2024

Your Skin at Night.

Focusing on the importance of skin repair and damage prevention, the Clinique Night series educates users on the importance of an effective nighttime routine. In this series we not only differentiate day and night actives, but help users create their own custom routine.

UX UI
BRAND
ART DIRECTION
STRATEGY